How to Start a Profitable Blog for Beginners – step-by-step directions to setting up, growing, and monetizing your blog. Start making money doing what you love!
Part 5: Monetize your blog with ad networks.
Now that you’ve set up your blog, started writing blog posts, and you’re promoting them on social media, you should hopefully start to see a bit of growth in your traffic. Now it’s time to start talking about how to make money with your blog!
Display ads are the one of the easiest ways to monetize your blog, so they’re often the first step that bloggers take when they decide to monetize their blog. Display ads are incredibly easy to set up (simply copy a snippet of html code and insert them into a text widget on your sidebar), and most ad networks will provide you with simple step-by-step instructions on how to do so. Once the ads are in place, there’s not much for you to do except sit back and start earning money!
How much you will earn depends greatly on many factors including the amount of traffic and pageviews that your blog receives. Most ad servers will provide you with ads that run on either a PPC (pay-per-click) or CPM (cost per mille) type of ad. With PPC ads, you are paid every time your readers click the ad, and with CPM ads, you receive X amount of dollars (this rate varies from network to network, and changes frequently) per thousand views that the ad receives.
Google AdSense is the first and foremost ad network for new bloggers, and many agree that their ad performance is the best. AdSense’s ads are simple to install, and they are available in many different standard sizes and shapes. Ads can be customized to suit your site, and AdSense offers the ability to block different categories of ads that may not be appropriate for your audience (for example, gambling, gaming and adult oriented ads). AdSense pays once a month via check or direct deposit.
In addition to AdSense, there are many, MANY other ad networks available that are happy to work with new bloggers (just do a quick google search for “ad network” and check each company’s website for more information and their requirements). Here are a couple of popular options that are looking to give AdSense a run for their money (note: you can use these networks on their own or in addition to AdSense):
As your blog traffic grows, you will find yourself eligible to join ad networks that require a minimum amount of pageviews each month. These networks often work with DoubleClick for Publishers (DFP) to “waterfall” your ads (ads from different networks compete for ad spots to provide you with the highest possible rates) and will manage your ads for you so that you don’t have to do any of the work! A few popular options are:
AdThrive (requires a minimum of 100k pageviews/month for AdThrive Edge and 750k/month for AdThrive Premium)
The Blogger Network (requires 10k/month for TBN Propel and 80k/month for TBN Ascend)
Mediavine – email them for their current requirements.
If there are any other awesome ad networks that you think should be on my list, let me know in the comments below!
If you missed any of the posts in the “How to Start a Blog” series, check them out here:
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